دانلود پاورپوینت انتخاب و مدیریت کانال های بازاریابی (فصل هجدهم كتاب اصول بازاریابی كاتلر)

توضیحات

دانلود پاورپوینت انتخاب و مدیریت کانال های بازاریابی (فصل هجدهم كتاب اصول بازاریابی كاتلر) Normal 0 false false false EN-US X-NONE AR-SA <w:LatentStyles DefLockedState='false' DefUnhideWhenUsed='true' DefSemiHidden='true' DefQFormat='false' DefPriority='99' LatentStyleCount='267'> <w:LsdException Locked='false' Priority='0' SemiHidden='false' UnhideWhenUsed='false' QFormat='true' Name='Normal'/> <w:LsdException Locked='false' Priority='9' SemiHidden='false' UnhideWhenUsed='false' QFormat='true' Name='heading 1'/> <w:LsdException Locked='false' Priority='10' SemiHidden='false' UnhideWhenUsed='false' QFormat='true' Name='Title'/> <w:LsdException Locked='false' Priority='11' SemiHidden='false' UnhideWhenUsed='false' QFormat='true' Name='Subtitle'/> <w:LsdException Locked='false' Priority='22' SemiHidden='false' UnhideWhenUsed='false' QFormat='true' Name='Strong'/> <w:LsdException Locked='false' Priority='20' SemiHidden='false' UnhideWhenUsed='false' QFormat='true' Name='Emphasis'/> <w:LsdException Locked='false' Priority='59' SemiHidden='false' UnhideWhenUsed='false' Name='Table Grid'/> <w:LsdException Locked='false' Priority='1' SemiHidden='false' UnhideWhenUsed='false' QFormat='true' Name='No Spacing'/> <w:LsdException Locked='false' Priority='60' SemiHidden='false' UnhideWhenUsed='false' Name='Light Shading'/> <w:LsdException Locked='false' Priority='61' SemiHidden='false' UnhideWhenUsed='false' Name='Light List'/> <w:LsdException Locked='false' Priority='62' SemiHidden='false' UnhideWhenUsed='false' Name='Light Grid'/> <w:LsdException Locked='false' Priority='63' SemiHidden='false' UnhideWhenUsed='false' Name='Medium Shading 1'/> <w:LsdException Locked='false' Priority='64' SemiHidden='false' UnhideWhenUsed='false' Name='Medium Shading 2'/> <w:LsdException Locked='false' Priority='65' SemiHidden='false' UnhideWhenUsed='false' Name='Medium List 1'/> <w:LsdException Locked='false' Priority='66' SemiHidden='false' UnhideWhenUsed='false' Name='Medium List 2'/> <w:LsdException Locked='false' Priority='67' SemiHidden='false' UnhideWhenUsed='false' Name='Medium Grid 1'/> <w:LsdException Locked='false' Priority='68' SemiHidden='false' UnhideWhenUsed='false' Name='Medium Grid 2'/> <w:LsdException Locked='false' Priority='69' SemiHidden='false' UnhideWhenUsed='false' Name='Medium Grid 3'/> <w:LsdException Locked='false' Priority='70' SemiHidden='false' UnhideWhenUsed='false' Name='Dark List'/> <w:LsdException Locked='false' Priority='71' SemiHidden='false' UnhideWhenUsed='false' Name='Colorful Shading'/> <w:LsdException Locked='false' Priority='72' SemiHidden='false' UnhideWhenUsed='false' Name='Colorful List'/> <w:LsdException Locked='false' Priority='73' SemiHidden='false' UnhideWhenUsed='false' Name='Colorful Grid'/> <w:LsdException Locked='false' Priority='60' SemiHidden='false' UnhideWhenUsed='false' Name='Light Shading Accent 1'/> <w:LsdException Locked='false' Priority='61' SemiHidden='false' UnhideWhenUsed='false' Name='Light List Accent 1'/> <w:LsdException Locked='false' Priority='62' SemiHidden='false' UnhideWhenUsed='false' Name='Light Grid Accent 1'/> <w:LsdException Locked='false' Priority='63' SemiHidden='false' UnhideWhenUsed='false' Name='Medium Shading 1 Accent 1'/> <w:LsdException Locked='false' Priority='64' SemiHidden='false' UnhideWhenUsed='false' Name='Medium Shading 2 Accent 1'/> <w:LsdException Locked='false' Priority='65' SemiHidden='false' UnhideWhenUsed='false' Name='Medium List 1 Accent 1'/> <w:LsdException Locked='false' Priority='34' SemiHidden='false' UnhideWhenUsed='false' QFormat='true' Name='List Paragraph'/> <w:LsdException Locked='false' Priority='29' SemiHidden='false' UnhideWhenUsed='false' QFormat='true' Name='Quote'/> <w:LsdException Locked='false' Priority='30' SemiHidden='false' UnhideWhenUsed='false' QFormat='true' Name='Intense Quote'/> <w:LsdException Locked='false' Priority='66' SemiHidden='false' UnhideWhenUsed='false' Name='Medium List 2 Accent 1'/> <w:LsdException Locked='false' Priority='67' SemiHidden='false' UnhideWhenUsed='false' Name='Medium Grid 1 Accent 1'/> <w:LsdException Locked='false' Priority='68' SemiHidden='false' UnhideWhenUsed='false' Name='Medium Grid 2 Accent 1'/> <w:LsdException Locked='false' Priority='69' SemiHidden='false' UnhideWhenUsed='false' Name='Medium Grid 3 Accent 1'/> <w:LsdException Locked='false' Priority='70' SemiHidden='false' UnhideWhenUsed='false' Name='Dark List Accent 1'/> <w:LsdException Locked='false' Priority='71' SemiHidden='false' UnhideWhenUsed='false' Name='Colorful Shading Accent 1'/> <w:LsdException Locked='false' Priority='72' SemiHidden='false' UnhideWhenUsed='false' Name='Colorful List Accent 1'/> <w:LsdException Locked='false' Priority='73' SemiHidden='false' UnhideWhenUsed='false' Name='Colorful Grid Accent 1'/> <w:LsdException Locked='false' Priority='60' SemiHidden='false' UnhideWhenUsed='false' Name='Light Shading Accent 2'/> <w:LsdException Locked='false' Priority='61' SemiHidden='false' UnhideWhenUsed='false' Name='Light List Accent 2'/> <w:LsdException Locked='false' Priority='62' SemiHidden='false' UnhideWhenUsed='false' Name='Light Grid Accent 2'/> <w:LsdException Locked='false' Priority='63' SemiHidden='false' UnhideWhenUsed='false' Name='Medium Shading 1 Accent 2'/> <w:LsdException Locked='false' Priority='64' SemiHidden='false' UnhideWhenUsed='false' Name='Medium Shading 2 Accent 2'/> <w:LsdException Locked='false' Priority='65' SemiHidden='false' UnhideWhenUsed='false' Name='Medium List 1 Accent 2'/> <w:LsdException Locked='false' Priority='66' SemiHidden='false' UnhideWhenUsed='false' Name='Medium List 2 Accent 2'/> <w:LsdException Locked='false' Priority='67' SemiHidden='false' UnhideWhenUsed='false' Name='Medium Grid 1 Accent 2'/> <w:LsdException Locked='false' Priority='68' SemiHidden='false' UnhideWhenUsed='false' Name='Medium Grid 2 Accent 2'/> <w:LsdException Locked='false' Priority='69' SemiHidden='false' UnhideWhenUsed='false' Name='Medium Grid 3 Accent 2'/> <w:LsdException Locked='false' Priority='70' SemiHidden='false' UnhideWhenUsed='false' Name='Dark List Accent 2'/> <w:LsdException Locked='false' Priority='71' SemiHidden='false' UnhideWhenUsed='false' Name='Colorful Shading Accent 2'/> <w:LsdException Locked='false' Priority='72' SemiHidden='false' UnhideWhenUsed='false' Name='Colorful List Accent 2'/> <w:LsdException Locked='false' Priority='73' SemiHidden='false' UnhideWhenUsed='false' Name='Colorful Grid Accent 2'/> <w:LsdException Locked='false' Priority='60' SemiHidden='false' UnhideWhenUsed='false' Name='Light Shading Accent 3'/> <w:LsdException Locked='false' Priority='61' SemiHidden='false' UnhideWhenUsed='false' Name='Light List Accent 3'/> <w:LsdException Locked='false' Priority='62' SemiHidden='false' UnhideWhenUsed='false' Name='Light Grid Accent 3'/> <w:LsdException Locked='false' Priority='63' SemiHidden='false' UnhideWhenUsed='false' Name='Medium Shading 1 Accent 3'/> <w:LsdException Locked='false' Priority='64' SemiHidden='false' UnhideWhenUsed='false' Name='Medium Shading 2 Accent 3'/> <w:LsdException Locked='false' Priority='65' SemiHidden='false' UnhideWhenUsed='false' Name='Medium List 1 Accent 3'/> <w:LsdException Locked='false' Priority='66' SemiHidden='false' UnhideWhenUsed='false' Name='Medium List 2 Accent 3'/> <w:LsdException Locked='false' Priority='67' SemiHidden='false' UnhideWhenUsed='false' Name='Medium Grid 1 Accent 3'/> <w:LsdException Locked='false' Priority='68' SemiHidden='false' UnhideWhenUsed='false' Name='Medium Grid 2 Accent 3'/> <w:LsdException Locked='false' Priority='69' SemiHidden='false' UnhideWhenUsed='false' Name='Medium Grid 3 Accent 3'/> <w:LsdException Locked='false' Priority='70' SemiHidden='false' UnhideWhenUsed='false' Name='Dark List Accent 3'/> <w:LsdException Locked='false' Priority='71' SemiHidden='false' UnhideWhenUsed='false' Name='Colorful Shading Accent 3'/> <w:LsdException Locked='false' Priority='72' SemiHidden='false' UnhideWhenUsed='false' Name='Colorful List Accent 3'/> <w:LsdException Locked='false' Priority='73' SemiHidden='false' UnhideWhenUsed='false' Name='Colorful Grid Accent 3'/> <w:LsdException Locked='false' Priority='60' SemiHidden='false' UnhideWhenUsed='false' Name='Light Shading Accent 4'/> <w:LsdException Locked='false' Priority='61' SemiHidden='false' UnhideWhenUsed='false' Name='Light List Accent 4'/> <w:LsdException Locked='false' Priority='62' SemiHidden='false' UnhideWhenUsed='false' Name='Light Grid Accent 4'/> <w:LsdException Locked='false' Priority='63' SemiHidden='false' UnhideWhenUsed='false' Name='Medium Shading 1 Accent 4'/> <w:LsdException Locked='false' Priority='64' SemiHidden='false' UnhideWhenUsed='false' Name='Medium Shading 2 Accent 4'/> <w:LsdException Locked='false' Priority='65' SemiHidden='false' UnhideWhenUsed='false' Name='Medium List 1 Accent 4'/> <w:LsdException Locked='false' Priority='66' SemiHidden='false' UnhideWhenUsed='false' Name='Medium List 2 Accent 4'/> <w:LsdException Locked='false' Priority='67' SemiHidden='false' UnhideWhenUsed='false' Name='Medium Grid 1 Accent 4'/> <w:LsdException Locked='false' Priority='68' SemiHidden='false' UnhideWhenUsed='false' Name='Medium Grid 2 Accent 4'/> <w:LsdException Locked='false' Priority='69' SemiHidden='false' UnhideWhenUsed='false' Name='Medium Grid 3 Accent 4'/> <w:LsdException Locked='false' Priority='70' SemiHidden='false' UnhideWhenUsed='false' Name='Dark List Accent 4'/> <w:LsdException Locked='false' Priority='71' SemiHidden='false' UnhideWhenUsed='false' Name='Colorful Shading Accent 4'/> <w:LsdException Locked='false' Priority='72' SemiHidden='false' UnhideWhenUsed='false' Name='Colorful List Accent 4'/> <w:LsdException Locked='false' Priority='73' SemiHidden='false' UnhideWhenUsed='false' Name='Colorful Grid Accent 4'/> <w:LsdException Locked='false' Priority='60' SemiHidden='false' UnhideWhenUsed='false' Name='Light Shading Accent 5'/> <w:LsdException Locked='false' Priority='61' SemiHidden='false' UnhideWhenUsed='false' Name='Light List Accent 5'/> <w:LsdException Locked='false' Priority='62' SemiHidden='false' UnhideWhenUsed='false' Name='Light Grid Accent 5'/> <w:LsdException Locked='false' Priority='63' SemiHidden='false' UnhideWhenUsed='false' Name='Medium Shading 1 Accent 5'/> <w:LsdException Locked='false' Priority='64' SemiHidden='false' UnhideWhenUsed='false' Name='Medium Shading 2 Accent 5'/> <w:LsdException Locked='false' Priority='65' SemiHidden='false' UnhideWhenUsed='false' Name='Medium List 1 Accent 5'/> <w:LsdException Locked='false' Priority='66' SemiHidden='false' UnhideWhenUsed='false' Name='Medium List 2 Accent 5'/> <w:LsdException Locked='false' Priority='67' SemiHidden='false' UnhideWhenUsed='false' Name='Medium Grid 1 Accent 5'/> <w:LsdException Locked='false' Priority='68' SemiHidden='false' UnhideWhenUsed='false' Name='Medium Grid 2 Accent 5'/> <w:LsdException Locked='false' Priority='69' SemiHidden='false' UnhideWhenUsed='false' Name='Medium Grid 3 Accent 5'/> <w:LsdException Locked='false' Priority='70' SemiHidden='false' UnhideWhenUsed='false' Name='Dark List Accent 5'/> <w:LsdException Locked='false' Priority='71' SemiHidden='false' UnhideWhenUsed='false' Name='Colorful Shading Accent 5'/> <w:LsdException Locked='false' Priority='72' SemiHidden='false' UnhideWhenUsed='false' Name='Colorful List Accent 5'/> <w:LsdException Locked='false' Priority='73' SemiHidden='false' UnhideWhenUsed='false' Name='Colorful Grid Accent 5'/> <w:LsdException Locked='false' Priority='60' SemiHidden='false' UnhideWhenUsed='false' Name='Light Shading Accent 6'/> <w:LsdException Locked='false' Priority='61' SemiHidden='false' UnhideWhenUsed='false' Name='Light List Accent 6'/> <w:LsdException Locked='false' Priority='62' SemiHidden='false' UnhideWhenUsed='false' Name='Light Grid Accent 6'/> <w:LsdException Locked='false' Priority='63' SemiHidden='false' UnhideWhenUsed='false' Name='Medium Shading 1 Accent 6'/> <w:LsdException Locked='false' Priority='64' SemiHidden='false' UnhideWhenUsed='false' Name='Medium Shading 2 Accent 6'/> <w:LsdException Locked='false' Priority='65' SemiHidden='false' UnhideWhenUsed='false' Name='Medium List 1 Accent 6'/> <w:LsdException Locked='false' Priority='66' SemiHidden='false' UnhideWhenUsed='false' Name='Medium List 2 Accent 6'/> <w:LsdException Locked='false' Priority='67' SemiHidden='false' UnhideWhenUsed='false' Name='Medium Grid 1 Accent 6'/> <w:LsdException Locked='false' Priority='68' SemiHidden='false' UnhideWhenUsed='false' Name='Medium Grid 2 Accent 6'/> <w:LsdException Locked='false' Priority='69' SemiHidden='false' UnhideWhenUsed='false' Name='Medium Grid 3 Accent 6'/> <w:LsdException Locked='false' Priority='70' SemiHidden='false' UnhideWhenUsed='false' Name='Dark List Accent 6'/> <w:LsdException Locked='false' Priority='71' SemiHidden='false' UnhideWhenUsed='false' Name='Colorful Shading Accent 6'/> <w:LsdException Locked='false' Priority='72' SemiHidden='false' UnhideWhenUsed='false' Name='Colorful List Accent 6'/> <w:LsdException Locked='false' Priority='73' SemiHidden='false' UnhideWhenUsed='false' Name='Colorful Grid Accent 6'/> <w:LsdException Locked='false' Priority='19' SemiHidden='false' UnhideWhenUsed='false' QFormat='true' Name='Subtle Emphasis'/> <w:LsdException Locked='false' Priority='21' SemiHidden='false' UnhideWhenUsed='false' QFormat='true' Name='Intense Emphasis'/> <w:LsdException Locked='false' Priority='31' SemiHidden='false' UnhideWhenUsed='false' QFormat='true' Name='Subtle Reference'/> <w:LsdException Locked='false' Priority='32' SemiHidden='false' UnhideWhenUsed='false' QFormat='true' Name='Intense Reference'/> <w:LsdException Locked='false' Priority='33' SemiHidden='false' UnhideWhenUsed='false' QFormat='true' Name='Book Title'/> /* Style Definitions */ table.MsoNormalTable {mso-style-name:'Table Normal'; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:''; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:'Calibri','sans-serif'; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:'Times New Roman'; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:Arial; mso-bidi-theme-font:minor-bidi;} <p dir='RTL' style='margin-right:.25in;text-align:right;direction:rtl;unicode-bidi: embed'>عنوان: دانلود پاورپوینت <span style='font-size:14.0pt;font-family:"B Nazanin"; mso-bidi-language:FA' lang='FA'>انتخاب و مدیریت کانال های بازاریابی<span style='font-size:14.0pt;font-family: "B Nazanin"' lang='FA'> (فصل <span style='font-size:14.0pt;font-family:"B Nazanin"; mso-bidi-language:FA' lang='FA'>هجدهم<span style='font-size:14.0pt; font-family:"B Nazanin"' lang='AR-SA'> كتاب اصول بازاریابی كاتلر) <p dir='RTL' style='margin-right:.25in;text-align:right;direction:rtl;unicode-bidi: embed'>دسته: مدیریت (مدیریت بازاریابی)<span dir='LTR' style='font-size:14.0pt; mso-bidi-font-family:"B Nazanin"'> <p dir='RTL' style='margin-right:.25in;text-align:right;direction:rtl;unicode-bidi: embed'>فرمت: پاورپوینت (قابل ویرایش)<span dir='LTR' style='font-size:14.0pt;mso-bidi-font-family: "B Nazanin"'> <p dir='RTL' style='margin-right:.25in;text-align:right;direction:rtl;unicode-bidi: embed'>تعداد اسلاید: 29 اسلاید<span dir='LTR' style='font-size:14.0pt;mso-bidi-font-family: "B Nazanin"'> <p dir='RTL' style='margin-right:.25in;text-align:right;direction:rtl;unicode-bidi: embed'>كتاب اصول بازاریابی تالیف فیلیپ كاتلر و گری آرمسترانگ از جمله منابع مهم درس مدیریت و اصول بازاریابی در سطح كارشناسی و كارشناسی ارشد می باشد. این فایل شامل پاورپوینت كامل و جامع فصل هجدهم این كتاب با عنوان ' انتخاب و مدیریت کانال های بازاریابی' <span style='font-size:14.0pt; font-family:"B Nazanin"' lang='AR-SA'>در 29 <span style='font-size:14.0pt;font-family: "B Nazanin"' lang='AR-SA'>اسلاید می باشد كه می تواند به عنوان سمینار در كلاس و ارائه كلاسی درس مدیریت و اصول بازاریابی مورد استفاده قرار گیرد. این فایل شامل بخشهای عمده زیر است: <p dir='RTL' style='margin-right:.25in;text-align:right;direction:rtl;unicode-bidi: embed'><span style='font-size:14.0pt;font-family:"B Nazanin"; mso-bidi-language:FA' lang='FA'>تعاریف پایه<span dir='LTR' style='font-size:14.0pt; mso-bidi-font-family:"B Nazanin"'> <p dir='RTL' style='margin-right:.25in;text-align:right;direction:rtl;unicode-bidi: embed'><span style='font-size:14.0pt;font-family:"B Nazanin"; mso-bidi-language:FA' lang='FA'>دلال <p dir='RTL' style='margin-right:.25in;text-align:right;direction:rtl;unicode-bidi: embed'><span style='font-size:14.0pt;font-family:"B Nazanin"; mso-bidi-language:FA' lang='FA'>تسهیل کننده <span dir='LTR' style='font-size:14.0pt;mso-bidi-font-family: "B Nazanin"'> <p dir='RTL' style='margin-right:.25in;text-align:right;direction:rtl;unicode-bidi: embed'><span style='font-size:14.0pt;font-family:"B Nazanin"; mso-bidi-language:FA' lang='FA'>نماینده تولید کننده <span dir='LTR' style='font-size:14.0pt;mso-bidi-font-family: "B Nazanin"'> <p dir='RTL' style='margin-right:.25in;text-align:right;direction:rtl;unicode-bidi: embed'><span style='font-size:14.0pt;font-family:"B Nazanin"; mso-bidi-language:FA' lang='FA'>بازرگان <p dir='RTL' style='margin-right:.25in;text-align:right;direction:rtl;unicode-bidi: embed'><span style='font-size:14.0pt;font-family:"B Nazanin"; mso-bidi-language:FA' lang='FA'>خرده فروش <span dir='LTR' style='font-size:14.0pt;mso-bidi-font-family: "B Nazanin"'> <p dir='RTL' style='margin-right:.25in;text-align:right;direction:rtl;unicode-bidi: embed'><span style='font-size:14.0pt;font-family:"B Nazanin"; mso-bidi-language:FA' lang='FA'>نمایندگی فروش <span dir='LTR' style='font-size:14.0pt;mso-bidi-font-family: "B Nazanin"'> <p dir='RTL' style='margin-right:.25in;text-align:right;direction:rtl;unicode-bidi: embed'><span style='font-size:14.0pt;font-family:"B Nazanin"; mso-bidi-language:FA' lang='FA'>پرسنل فروش <span dir='LTR' style='font-size:14.0pt;mso-bidi-font-family: "B Nazanin"'> <p dir='RTL' style='margin-right:.25in;text-align:right;direction:rtl;unicode-bidi: embed'><span style='font-size:14.0pt;font-family:"B Nazanin"; mso-bidi-language:FA' lang='FA'>عمده فروش(توزیع کننده) <span dir='LTR' style='font-size:14.0pt;mso-bidi-font-family: "B Nazanin"'> <p dir='RTL' style='margin-right:.25in;text-align:right;direction:rtl;unicode-bidi: embed'><span style='font-size:14.0pt;font-family:"B Nazanin"; mso-bidi-language:FA' lang='FA'>کانال های بازاریابی چه هستند؟ <p dir='RTL' style='margin-right:.25in;text-align:right;direction:rtl;unicode-bidi: embed'><span style='font-size:14.0pt;font-family:"B Nazanin"; mso-bidi-language:FA' lang='FA'>چرا از واسطه های بازاریابی استفاده می شود؟ <p dir='RTL' style='margin-right:.25in;text-align:right;direction:rtl;unicode-bidi: embed'><span style='font-size:14.0pt;font-family:"B Nazanin"; mso-bidi-language:FA' lang='FA'>وظایف و جریانات کانال <span dir='LTR' style='font-size:14.0pt;mso-bidi-font-family: "B Nazanin"'> <p dir='RTL' style='margin-right:.25in;text-align:right;direction:rtl;unicode-bidi: embed'><span style='font-size:14.0pt;font-family:"B Nazanin"; mso-bidi-language:FA' lang='FA'>وظایف و جریانات کانال <span dir='LTR' style='font-size:14.0pt;mso-bidi-font-family: "B Nazanin"'> <p dir='RTL' style='margin-right:.25in;text-align:right;direction:rtl;unicode-bidi: embed'><span style='font-size:14.0pt;font-family:"B Nazanin"; mso-bidi-language:FA' lang='FA'>تدارک و تخصیص وجوه مورد نیاز برای تامین مالی موجودی محصول در سطوح مختلف کانال بازاریابی <p dir='RTL' style='margin-right:.25in;text-align:right;direction:rtl;unicode-bidi: embed'><span style='font-size:14.0pt;font-family:"B Nazanin"; mso-bidi-language:FA' lang='FA'>سطوح کانال <span dir='LTR' style='font-size:14.0pt; mso-bidi-font-family:"B Nazanin"'> <p dir='RTL' style='margin-right:.25in;text-align:right;direction:rtl;unicode-bidi: embed'><span style='font-size:14.0pt;font-family:"B Nazanin"; mso-bidi-language:FA' lang='FA'>کانال سطح صفر <span dir='LTR' style='font-size:14.0pt;mso-bidi-font-family: "B Nazanin"'> <p dir='RTL' style='margin-right:.25in;text-align:right;direction:rtl;unicode-bidi: embed'><span style='font-size:14.0pt;font-family:"B Nazanin"; mso-bidi-language:FA' lang='FA'>کانال یک سطحی <span dir='LTR' style='font-size:14.0pt;mso-bidi-font-family: "B Nazanin"'> <p dir='RTL' style='margin-right:.25in;text-align:right;direction:rtl;unicode-bidi: embed'><span style='font-size:14.0pt;font-family:"B Nazanin"; mso-bidi-language:FA' lang='FA'>کانال دوسطحی <span dir='LTR' style='font-size:14.0pt; mso-bidi-font-family:"B Nazanin"'> <p dir='RTL' style='margin-right:.25in;text-align:right;direction:rtl;unicode-bidi: embed'><span style='font-size:14.0pt;font-family:"B Nazanin"; mso-bidi-language:FA' lang='FA'>تجزیه و تحلیل میزان خدمات مطلوب مشتریان<span dir='LTR' style='font-size:14.0pt;mso-bidi-font-family: "B Nazanin"' lang='FA'> <span dir='LTR' style='font-size:14.0pt; mso-bidi-font-family:"B Nazanin"'> <p dir='RTL' style='margin-right:.25in;text-align:right;direction:rtl;unicode-bidi: embed'><span style='font-size:14.0pt;font-family:"B Nazanin"; mso-bidi-language:FA' lang='FA'>گزینه های اصلی کانال <span dir='LTR' style='font-size:14.0pt;mso-bidi-font-family: "B Nazanin"'> <p dir='RTL' style='margin-right:.25in;text-align:right;direction:rtl;unicode-bidi: embed'><span style='font-size:14.0pt;font-family:"B Nazanin"; mso-bidi-language:FA' lang='FA'>انواع واسطه موجود<span dir='LTR' style='font-size: 14.0pt;mso-bidi-font-family:"B Nazanin"'> <p dir='RTL' style='margin-right:.25in;text-align:right;direction:rtl;unicode-bidi: embed'><span style='font-size:14.0pt;font-family:"B Nazanin"; mso-bidi-language:FA' lang='FA'>تعداد واسطه<span dir='LTR' style='font-size:14.0pt; mso-bidi-font-family:"B Nazanin"'> <p dir='RTL' style='margin-right:.25in;text-align:right;direction:rtl;unicode-bidi: embed'><span style='font-size:14.0pt;font-family:"B Nazanin"; mso-bidi-language:FA' lang='FA'>شرایط و مسئولیت های اعضای کانال <p dir='RTL' style='margin-right:.25in;text-align:right;direction:rtl;unicode-bidi: embed'><span style='font-size:14.0pt;font-family:"B Nazanin"; mso-bidi-language:FA' lang='FA'>ارزیابی گزینه های کانال اصلی <span dir='LTR' style='font-size:14.0pt;mso-bidi-font-family: "B Nazanin"'> <p dir='RTL' style='margin-right:.25in;text-align:right;direction:rtl;unicode-bidi: embed'><span style='font-size:14.0pt;font-family:"B Nazanin"; mso-bidi-language:FA' lang='FA'>معیارهای کنترل و نظارت <p dir='RTL' style='margin-right:.25in;text-align:right;direction:rtl;unicode-bidi: embed'><span style='font-size:14.0pt;font-family:"B Nazanin"; mso-bidi-language:FA' lang='FA'>معیار های تطبیقی<span dir='LTR' style='font-size: 14.0pt;mso-bidi-font-family:"B Nazanin"'> <p dir='RTL' style='margin-right:.25in;text-align:right;direction:rtl;unicode-bidi: embed'><span style='font-size:14.0pt;font-family:"B Nazanin"; mso-bidi-language:FA' lang='FA'>ایجاد انگیزش در اعضای کانال <span dir='LTR' style='font-size:14.0pt;mso-bidi-font-family: "B Nazanin"'> <p dir='RTL' style='margin-right:.25in;text-align:right;direction:rtl;unicode-bidi: embed'><span style='font-size:14.0pt;font-family:"B Nazanin"; mso-bidi-language:FA' lang='FA'>ایجاد انگیزش در اعضای کانال <span dir='LTR' style='font-size:14.0pt;mso-bidi-font-family: "B Nazanin"'> <p dir='RTL' style='margin-right:.25in;text-align:right;direction:rtl;unicode-bidi: embed'><span style='font-size:14.0pt;font-family:"B Nazanin"; mso-bidi-language:FA' lang='FA'>اهرم پاداش<span dir='LTR' style='font-size:14.0pt; mso-bidi-font-family:"B Nazanin"'> <p dir='RTL' style='margin-right:.25in;text-align:right;direction:rtl;unicode-bidi: embed'><span style='font-size:14.0pt;font-family:"B Nazanin"; mso-bidi-language:FA' lang='FA'>اهرم مشروعیت<span dir='LTR' style='font-size:14.0pt; mso-bidi-font-family:"B Nazanin"'> <p dir='RTL' style='margin-right:.25in;text-align:right;direction:rtl;unicode-bidi: embed'><span style='font-size:14.0pt;font-family:"B Nazanin"; mso-bidi-language:FA' lang='FA'>اهرم کارشناسی <span dir='LTR' style='font-size:14.0pt; mso-bidi-font-family:"B Nazanin"'> <p dir='RTL' style='margin-right:.25in;text-align:right;direction:rtl;unicode-bidi: embed'><span style='font-size:14.0pt;font-family:"B Nazanin"; mso-bidi-language:FA' lang='FA'>اهرم قدرت طرف مقابل <p dir='RTL' style='margin-right:.25in;text-align:right;direction:rtl;unicode-bidi: embed'><span style='font-size:14.0pt;font-family:"B Nazanin"; mso-bidi-language:FA' lang='FA'>ارزیابی کانال <span dir='LTR' style='font-size:14.0pt;mso-bidi-font-family: "B Nazanin"'> <p dir='RTL' style='margin-right:.25in;text-align:right;direction:rtl;unicode-bidi: embed'><span style='font-size:14.0pt;font-family:"B Nazanin"; mso-bidi-language:FA' lang='FA'>اصلاح ترتیبات کانال <span dir='LTR' style='font-size:14.0pt;mso-bidi-font-family: "B Nazanin"'> <p dir='RTL' style='margin-right:.25in;text-align:right;direction:rtl;unicode-bidi: embed'><span style='font-size:14.0pt;font-family:"B Nazanin"; mso-bidi-language:FA' lang='FA'>سیستم های بازاریابی عمودی <span dir='LTR' style='font-size:14.0pt;mso-bidi-font-family: "B Nazanin"'> <p dir='RTL' style='margin-right:.25in;text-align:right;direction:rtl;unicode-bidi: embed'><span style='font-size:14.0pt;font-family:"B Nazanin"; mso-bidi-language:FA' lang='FA'>انواع سیستم های بازاریابی عمودی <span dir='LTR' style='font-size:14.0pt;mso-bidi-font-family: "B Nazanin"'> <p dir='RTL' style='margin-right:.25in;text-align:right;direction:rtl;unicode-bidi: embed'><span style='font-size:14.0pt;font-family:"B Nazanin"; mso-bidi-language:FA' lang='FA'>بازاریابی عمودی مشارکتی <span dir='LTR' style='font-size:14.0pt;mso-bidi-font-family: "B Nazanin"'> <p dir='RTL' style='margin-right:.25in;text-align:right;direction:rtl;unicode-bidi: embed'><span style='font-size:14.0pt;font-family:"B Nazanin"; mso-bidi-language:FA' lang='FA'>بازاریابی عمودی اداری <span dir='LTR' style='font-size:14.0pt;mso-bidi-font-family: "B Nazanin"'> <p dir='RTL' style='margin-right:.25in;text-align:right;direction:rtl;unicode-bidi: embed'><span style='font-size:14.0pt;font-family:"B Nazanin"; mso-bidi-language:FA' lang='FA'>بازاریابی عمودی قراردادی <span dir='LTR' style='font-size:14.0pt;mso-bidi-font-family: "B Nazanin"'> <p dir='RTL' style='margin-right:.25in;text-align:right;direction:rtl;unicode-bidi: embed'><span style='font-size:14.0pt;font-family:"B Nazanin"; mso-bidi-language:FA' lang='FA'>انواع سیستم های مشارکت ار زش افزوده قراردادی <p dir='RTL' style='margin-right:.25in;text-align:right;direction:rtl;unicode-bidi: embed'><span style='font-size:14.0pt;font-family:"B Nazanin"; mso-bidi-language:FA' lang='FA'>زنجیره های داوطلبانه به سرپرستی عمده فروش<span dir='LTR' style='font-size:14.0pt;mso-bidi-font-family: "B Nazanin"' lang='FA'> <span dir='LTR' style='font-size:14.0pt; mso-bidi-font-family:"B Nazanin"'> <p dir='RTL' style='margin-right:.25in;text-align:right;direction:rtl;unicode-bidi: embed'><span style='font-size:14.0pt;font-family:"B Nazanin"; mso-bidi-language:FA' lang='FA'>شرکت های تعاونی خرده فروشی <span dir='LTR' style='font-size:14.0pt;mso-bidi-font-family: "B Nazanin"'> <p dir='RTL' style='margin-right:.25in;text-align:right;direction:rtl;unicode-bidi: embed'><span style='font-size:14.0pt;font-family:"B Nazanin"; mso-bidi-language:FA' lang='FA'>موسسات امتیازی <span dir='LTR' style='font-size:14.0pt;mso-bidi-font-family: "B Nazanin"'> <p dir='RTL' style='margin-right:.25in;text-align:right;direction:rtl;unicode-bidi: embed'><span style='font-size:14.0pt;font-family:"B Nazanin"; mso-bidi-language:FA' lang='FA'>رقابت نوین در عرصه خرده فروشی <span dir='LTR' style='font-size:14.0pt;mso-bidi-font-family: "B Nazanin"'> <p dir='RTL' style='margin-right:.25in;text-align:right;direction:rtl;unicode-bidi: embed'><span style='font-size:14.0pt;font-family:"B Nazanin"; mso-bidi-language:FA' lang='FA'>سیستم های بازاریابی افقی <span dir='LTR' style='font-size:14.0pt;mso-bidi-font-family: "B Nazanin"'> <p dir='RTL' style='margin-right:.25in;text-align:right;direction:rtl;unicode-bidi: embed'><span style='font-size:14.0pt;font-family:"B Nazanin"; mso-bidi-language:FA' lang='FA'>سیستم های بازاریابی چند کاناله <span dir='LTR' style='font-size:14.0pt;mso-bidi-font-family: "B Nazanin"'> <p dir='RTL' style='margin-right:.25in;text-align:right;direction:rtl;unicode-bidi: embed'><span style='font-size:14.0pt;font-family:"B Nazanin"; mso-bidi-language:FA' lang='FA'>نقش واحدهای منفرد در یک کانال(5تشخیص مک کامون) <span dir='LTR' style='font-size:14.0pt;mso-bidi-font-family: "B Nazanin"'> <p dir='RTL' style='margin-right:.25in;text-align:right;direction:rtl;unicode-bidi: embed'><span style='font-size:14.0pt;font-family:"B Nazanin"; mso-bidi-language:FA' lang='FA'>مسائل قانونی و اخلاقی در روابط کانال <span dir='LTR' style='font-size:14.0pt;mso-bidi-font-family: "B Nazanin"'> <p dir='RTL' style='margin-right:.25in;text-align:right;direction:rtl;unicode-bidi: embed'><span style='font-size:14.0pt;font-family:"B Nazanin"; mso-bidi-language:FA' lang='FA'>معامله اختصاصی <span dir='LTR' style='font-size:14.0pt;mso-bidi-font-family: "B Nazanin"'> <p dir='RTL' style='margin-right:.25in;text-align:right;direction:rtl;unicode-bidi: embed'><span style='font-size:14.0pt;font-family:"B Nazanin"; mso-bidi-language:FA' lang='FA'>نواحی اختصاصی <span dir='LTR' style='font-size:14.0pt;mso-bidi-font-family: "B Nazanin"'> <p dir='RTL' style='margin-right:.25in;text-align:right;direction:rtl;unicode-bidi: embed'><span style='font-size:14.0pt;font-family:"B Nazanin"; mso-bidi-language:FA' lang='FA'>موافقت های الزام آور <span dir='LTR' style='font-size:14.0pt;mso-bidi-font-family: "B Nazanin"'> <p dir='RTL' style='margin-right:.25in;text-align:right;direction:rtl;unicode-bidi: embed'><span style='font-size:14.0pt;font-family:"B Nazanin"; mso-bidi-language:FA' lang='FA'>حقوق واسطه های مجاز <span dir='LTR' style='font-size:14.0pt;mso-bidi-font-family: "B Nazanin"'>